Attribution Modeling for ROI Measurement [Infographic]

Attribution modeling is a simple way to assign credit to all marketing channels along the path to a conversion, which include organic and paid search, referrals, direct visits, email marketing, and other forms of Internet endorsements and advertisements. To study the advantages and effects of using attribution models to measure client success, Slingshot SEO recently released an eBook. The graphic below illustrates some of the findings from a study and provides an overview of some of the different attribution models commonly used by inbound marketers.