Social Media Platforms: Demographics, Users Statistics

Below is an interesting infographic on the demogaphics / user profiles and user base size statistics of the most popular social media sites. Below are some key highlights from the from same:

  • Over 66% of all online adult users are connected to one or more social media platform
  • Pinterest is already 4 times the size of established players like Digg & Reddit in terms of Platform's unique visitors (almost double than the combined number of users on the Digg & Reddit social media platforms !)
  • While Google+ is extremely skewed towards male in terms of user gender (70% male), Pinterest is an extreme opposite (82% Female)
  • Its strange to see nearly 50% of the users on Google+, Facebook & LinkedIn represent 45years+ age demographics segment. Reddit seems to have the lowest share of users in that segment though (24%).
  • Not surprisingly, LinkedIn seems to have the most educated user base (Given Google+ numbers not available)
  • Its again surprising to see Facebook, with the kind of userbase size it has, having nearly half of its users among $100,000+ income demographics segment.
  • Staying in touch with friends & family is the most compelling benefit of social media platforms in general, for U.S. users
A Case Study in Social Media Demographics
[Via]

Comments

  1. Great job for publishing such a nice article. Your article isn’t only useful but it is additionally really informative. Thank you because you have been willing to share information with us. cheapest smm panel india    

    ReplyDelete

Post a Comment