Global Holiday Shopping Trends Statistics
Global Holiday Shopping: Trends & Statistics 2011
According to a recent Nielsen global survey of online respondents in 56 countries
- Nearly three-quarters (73%) of consumers around the world
expect to spend the same amount or less on holiday gifts compared to last year. Nearly half (48%) of global respondents expect to spend about the same amount of moneyone-quarter (25%) plan to spend less and 11 percent expect to spend more. Fifteen percent don’t know or do not purchase holiday gifts.
- Consumers that are planning to increase spending are concentrated in the Asia Pacific and Middle East regions.
- Europe dominates the top 10 list of countries with the largest percentage of consumers planning to spend less this year.
- The product categories likely to get a sales boost this holiday season include books, clothing and technology, where more than half of global online consumers expect to spend more or about the same as last year.
- Technology products are at the top of the list in Asia Pacific and Middle East, toys in North America, books in Europe and clothing in Latin America.
- While holiday traditions and celebrations differ across the globe, celebrating within a holiday budget is universal. Many consumers still grappling with a sense of economic uncertainty are in a recessionary mindset.
| Top 10 Countries with Consumers Intending to Spend More than Last Year on Holiday Gifts Percent of consumers planning to spend more on holiday gifts | |
|---|---|
| Indonesia | 24% |
| Vietnam | 23% |
| India | 21% |
| Brazil | 21% |
| Egypt | 19% |
| China | 17% |
| Saudi Arabia | 17% |
| Peru | 16% |
| Philippines | 15% |
| Pakistan | 15% |
| Source: Nielsen Global Holiday Spending Expectations, Q3 2011 Global Online Survey | |
| Top 10 Countries with Consumers Intending to Spend Less than Last Year on Holiday Gifts Percent of consumers planning to spend less on holiday gifts | |
|---|---|
| Portugal | 67% |
| Greece | 57% |
| Ireland | 57% |
| Hungary | 48% |
| Italy | 48% |
| South Africa | 46% |
| Mexico | 45% |
| Romania | 43% |
| USA | 41% |
| UK | 38% |
| Source: Nielsen Global Holiday Spending Expectations, Q3 2011 Global Online Survey | |
| Top 5 Gifts on Which Consumers Plan to Spend More | ||||
|---|---|---|---|---|
| Asia Pacific | Europe | Latin America | Middle East/Africa | North America |
| Technology | Books | Apparel | Technology | Toys |
| Apparel | Toys | Vacation | Apparel | Gift Cards |
| Books | Technology | Technology | Books | Technology |
| Vacations | Apparel | Books | Bedroom/Bathroom Accessories | Apparel |
| Jewelry | Vacation | Bedroom/Bathroom Accessories | Vacation | Video Games/Consoles |
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