Why People Follow Brands Online ?

Social CRM specialist Get Satisfaction recently conducted a study to understand why customers or prospects follow brands online.Below are some of the key observations from the study

  • Around 40% of Facebook, MySpace and Twitter users from the study said they followed brands to get access to discounts and special deals.
  • Many consumers will follow a brand if they are current customers.
  • Creating interesting, entertaining content online is another great way for brands to earn followers and fans on social services.

Following is an infographic from Get Satisfaction and design shop Column Five which depicts the result of this study

Credit: http://blog.getsatisfaction.com/2011/06/29/what-makes-people-follow-brands/