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Online Grocery Sales Growth Statistics
- In 2010, U.S. online grocery (consumer packaged goods (CPG)) sales remained $12 billion which is expected to double in four years to $25 billion by 2014.
- The 2010 U.S. online grocery (consumer packaged goods (CPG)) sales was about two percent of overall CPG sales. That sales rate

- Average transaction size for online grocery (consumer packaged goods (CPG)) is much larger for food and beverages ($80 online / $30 offline) and health and beauty purchase ($30 online / $10 offline).
- The online experience is driven by a needs-driven experience as a greater variety of options are made available on screen.
- Big brand ‘physical’ advantages do not translate online. Price transparency, connectivity and open content favor a purely ‘rational’ market.
Hi, Great post. Clear statistics on online grocery sales. Thanks for taking time to share such a great statistics for grocery market.
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