Kingfisher's Mobile Book Cricket Game Going Viral
Zipdial and Kingfisher have announced a mobile game - King Fisher Book Cricket
What is Book Cricket ?
Book Cricket is a popular game where the players take turns to flip pages of a book and depending on the page number you score runs, or get out.
Playing book cricket with Mobile
- With ZipDial's version of mobile book cricket, the page flipping is replaced with ZipDialling.
- The gamer can ZipDial 080 300 500 77 (toll-free) to play the game
King Fisher Book Cricket Game Marketing
Word of mouth remained the major medium for promotion
King Fisher Book Cricket Game goes Viral
- Within the first 24 hours of launch Kingfisher Book Cricket was played by 2811 unique users, 60% of whom returned next day to play the game again
- Kingfisher Book Cricket was played a total of 84931 times in about 15 days.