AOL launching AOL Industry For Government, Energy & Defence Executives
AOL Inc is launching a professional division called AOL Industry on Monday aimed at government, energy and defense executives.
- The idea is to bring the use of social media, video and design from consumer-oriented sites and apply it to media for business professionals.
- AOL Energy will be rolled out first and will be followed by AOL Government and AOL Defense in June. AOL Industry is not charging a subscription for access and will not have a print component.
- AOL is moving into a crowded space dominated by several types of trade magazines as well as Bloomberg, Thomson Reuters, and News Corp's Dow Jones.
- Peter Gardett, the former bureau chief of Argus Media, is editor of AOL Energy. Wyatt Kash, who recently served as editor-in-chief of Government Computer News and Defense Systems, is editor of AOL Government. Colin Clark, who covered Congress and intelligence for Space News, is AOL Defense editor.