Mobile Search Engine Transcoding - How it impacts your mobile presence
For Example - In Google, pages that are transcoded usually closely resemble the ‘text-only’ version of the page that Google keeps in its cache. In some cases though, the transcoding can really mess up a page, missing core navigation, breaking long pages into multiple pages at odd places, or cutting out important sections.
Points to remember
- Search engine use of transcoded pages differs from phone to phone.
- To see what a page looks like when Google transcodes it, there are two options:
- You can perform a search on a mobile phone, then click the ‘options’ button to the right of one of your results in the SERP, and then select ‘Mobile formatted.’ (Illustrated below)
- You can also put your url into Google’s tool, here: http://www.google.com/gwt/n? from your computer or your mobile phone.