Marketing buzzwords and trends
According to the “Marketing Trends Report 2010” from Anderson Analytics and the Marketing Executives Networking Group (MENG) "marketing ROI” had jumped to become the most important trend to marketing executives. Social media cracked the top 10 this year, when 72% of respondents were planning a social strategy. The two concepts were also key when combined: Social media ROI was an important buzzword for 36% of executives.
A separate survey of US marketing execs by Ad-ology indicated social tactics were the most likely to increase in 2010.
More: Marketers Buzz About ROI - eMarketer