What is an advergame ?

An advergame is a custom-made game built around the attributes of a brand. The game is built around an objective which the brand manager wants to convey to the audience. The brand is the hero of the game and the consumer plays it to have fun. By the end of the activity, the gamer ends up learning a lot about the brand. The market for advergaming is projected to touch $68 billion by 2012 in the US alone.