Advergaming: Relevance among Indian Audience

Considering online usage is on an average quite young in India, with 70 per cent below 30 years, it will be a generalisation if we say it's the young India that advergames, online ad community and gaming are targeted at. Kids (5-12 years) and women (up to 45 years) are as eager and as involved in advergaming as the younger male target group is.