Home décor marketer Umbra is offering its Facebook "fans" and e-mail subscribers the chance to earn a $1 credit for every referral they drive at the social media site. The low-risk but intriguing campaign will run until users collectively hit $1,000.
The Toronto-based brand began pushing the effort on Dec. 22 with an e-mail to around 30,000 recipients, using the subject line, "Help grow the Umbra Fan Club." Then came a Twitter update and the following post on its Facebook account: "Help Grow the Umbra Fan Club and Receive $1 for every confirmed Facebook friend you refer."
A link accompanied the social media posts. People that clicked it or the e-mail hotlink were taken to a landing page where they could send their Facebook "friends" an invite. If the participant's friends confirmed and joined Umbra's "fan" group, the individual gained a dollar credit for each referral.