Viral video marketing: Dove video

The Evolution video was part of a wider strategy of Dove, being part of their Campaign For Real Beauty. However, the video has proven to be a great success. From something that cost $50,000, it saw over 12m hits online within a year and generated an estimated $150m worth of media space and Unilever reported that its overall sales in the period following the release of Evolution rose by 5.8%.