Business marketing branding quiz answers

Question. What was known as the Blue Ribbon Sports company earlier?

Answer: Nike

Question. What is known as the ratio of the percent (%) of a brand's sales in a market to the percent of national population in that same market?

Answer: BDI - Brand Development Index

Question. Name the brand of pocket watch used by Mahatma Gandhi?

Answer: Vintage Ingersoll

Question. Which international soap brand was marketed as having a purity of 99 44/100%?

Answer: Dove

Question. What's the term used for adding nonessential features to make a product more appealing than it is?

Answer: Bells and Whistles