Cutting your Ad spends: Do you still want to do it ?
Data from Ad-ology Research shows that one way consumers gauge a company’s health is by how often the company advertises:
- Nearly one-half of the Internet users surveyed said that if they noticed a drop-off in ads from a bank, they believed it was struggling, and 12% believed the financial institution might not be in business much longer.
- Fifty-six percent of Internet users who noticed a decline in ads from a retailer saw it as a sign that the store was struggling—15% thought the store would go bust, and soon.
So for those planning to include marketing / advertising in your cutback plans . . . THINK AGAIN!!!