Mobile billboard/poster advertising by integrating mobile with outdoor display using bluetooth or simple SMS, mobile proximity marketing campaigns.
Mobile phone campaigns, where you can set up calls from celebrities and personalise them to friends and colleagues. Samuel L Jackson was very popular for promoting “Snakes on a Plane” when it came out, and it’s still one of the best of its kind.
Innovative SMS texting as part of a promotion or campaign. The Terminator TV series had a great use of texting by running a Terminator killer campaign using location data.
WAP sites tied into mobile ad campaigns. Take a look at some of the great mobile sites developed by the big car brands like Mercedes and BMW, and how they use the medium effectively.
Mobile photo submissions for competitions and to encourage mobile UGC on WAP sites and websites. This is an area that is going to grow massively, we feel.
Mobile content creation, for give aways, as part of broader digital campaigns, particularly the use of videos. Check out the innovative Lynx campaigns with its weapons of mass seduction.
Mobile promotions and competitions with simple mobile entry, responses and giveaways. Orange Wednesdays is a long standing mobile campaign that has high awareness.
Mobile news and updates for those who want immediate information, particularly fanzine type mobile sites for music artists.
QR codes are already highly popular in Asia, particularly in countries like Japan and South Korea, soon to happen here and change the face of couponing.
Developing your own mobile apps for the iPhone and other devices. Many companies are developing these now.
M-commerce opportunities and mobile payments. It doesn’t just have to be the big guys like ebay in on this business.