Online - offline marketing integration process

A study found that both client- and agency-side marketers agree on how to speed the online - offline media integration process:

• Become as educated as possible on new/digital media.
  
• Set clear goals and business objectives.
  
• Understand the consumer.
  
• Test and retest.
  
• Commit to metrics and analytics.
  

Of course, none of the above matters without a way to measure ROI—the most important metric of all.