Online - offline marketing integration process

A study found that both client- and agency-side marketers agree on how to speed the online - offline media integration process:
  • Become as educated as possible on new/digital media.
  • Set clear goals and business objectives.
  • Understand the consumer.
  • Test and retest.
  • Commit to metrics and analytics.
Of course, none of the above matters without a way to measure ROI—the most important metric of all.