Online - offline marketing integration process
A study found that both client- and agency-side marketers agree on how to speed the online - offline media integration process:
- Become as educated as possible on new/digital media.
- Set clear goals and business objectives.
- Understand the consumer.
- Test and retest.
- Commit to metrics and analytics.
Of course, none of the above matters without a way to measure ROI—the most important metric of all.