Monitoring online marketing ROI
Some guidelines on tracking ROI from online marketing campaigns:
- Ask each customer how they found out about you.
- Invest in web analytics to track all orders back to where they began their web session from.
- If you use an email marketing provider, use one that can integrate with your website to track orders.
- Monitor other inbound channels (e.g. telephone) and use discount codes / special offers / unique phone numbers to label inquiries and orders.
- Allocate and invest time in analysing the performance of each campaign.
Comments
Post a Comment