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Blog by Vaibhav Agarwal
April 14, 2009
Monitoring online marketing ROI
Some guidelines on tracking ROI from online marketing campaigns:
Ask each customer how they found out about you.
Invest in web analytics to track all orders back to where they began their web session from.
If you use an email marketing provider, use one that can integrate with your website to track orders.
Monitor other inbound channels (e.g. telephone) and use discount codes / special offers / unique phone numbers to label inquiries and orders.
Allocate and invest time in analysing the performance of each campaign.
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