Mobile In-Game Marketing - Advergaming

Major trends in mobile gaming are: 
  • Interactive real-time 3D games
  • Massive multi-player games
  • Social networking games
There is a trend towards more complex and more sophisticated, richer game play. On the other side, there are the so-called casual games, i.e. games that are very simple and very easy to play. Most mobile games today are such casual games. 
As part of their mobile in-game marketing initiatives, brands are now delivering promotional messages within mobile games or sponsoring entire games to drive consumer engagement. This is known as mobile advergaming or Ad-funded mobile game.