Internet marketing quiz with answers
Quiz Question 1.) This Web site feature involves tailoring pages to individual users' characteristics or preferences.
a. Digital Silhouettes
b. customer relationship management
c. Platform for Privacy Preferences
d. clickstream analysis
Quiz Question 2.) This popular online payment service is owned by eBay.
Quiz Question 3.) This is an industry term used to describe the progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service.
b. pervasive computing
c. customer life cycle
d. decision support system
Quiz Question 4.) This Internet business model generates revenue by offering pay-per-view Web pages, Web links, or Web services for small amounts of money.
c. smart card
d. electronic bill presentment and payment
e. Electronic Funds Transfer
Quiz Question 5.) This approach to understanding customer behavior involves the integration of information gathered by traditional data mining techniques with information gathered over the World Wide Web.
b. enterprise resource management
c. Web mining
d. business intelligence
e. knowledge management
1.) e. personalization
2.) b. PayPal
3.) c. customer life cycle
4.) b. micropayment
5.) c. Web mining