Blutooth Marketing - Bluecasting Tata Sumo Grande

ValueFirst Connect conducted one of the biggest Bluetooth marketing / Bluecasting activities for Tata Sumo Grande. As per the initiative ValueFirst Connect broadcasted the product catalog in the form of a Bluetooth application with screen savers and wallpapers. The activity was conducted in over 20 cities and spanned over two weekends, starting April 12, 2008.
Through this campaign, the customer gets all the information about Tata Sumo Grande, including information related to dealer contact numbers, dealer location, or test drive facilities through the Bluetooth application.
In the past ValueFirst had done similar initiatives for Wills India Fashion Week, Dada Music, Yo! China, Indigo Nation, Pantaloon, Spencers, CII and Club Elevate.