March 18, 2012

Social Media Platforms: Demographics, Users Statistics

Below is an interesting infographic on the demogaphics / user profiles and user base size statistics of the most popular social media sites. Below are some key highlights from the from same:

  • Over 66% of all online adult users are connected to one or more social media platform
  • Pinterest is already 4 times the size of established players like Digg & Reddit in terms of Platform's unique visitors (almost double than the combined number of users on the Digg & Reddit social media platforms !)
  • While Google+ is extremely skewed towards male in terms of user gender (70% male), Pinterest is an extreme opposite (82% Female)
  • Its strange to see nearly 50% of the users on Google+, Facebook & LinkedIn represent 45years+ age demographics segment. Reddit seems to have the lowest share of users in that segment though (24%).
  • Not surprisingly, LinkedIn seems to have the most educated user base (Given Google+ numbers not available)
  • Its again surprising to see Facebook, with the kind of userbase size it has, having nearly half of its users among $100,000+ income demographics segment.
  • Staying in touch with friends & family is the most compelling benefit of social media platforms in general, for U.S. users
A Case Study in Social Media Demographics
[Via]

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