February 22, 2012

How Facebook Profiles Helped Job Performance Prediction

According to a new study from the Northern Illinois University, the University of Evansville and Auburn University, it is possible to predict the actual job performance of a job applicant by analysing his / her Facebook profile.

Job Performance Prediction - Facebook ProfileDetails of the research to predict a candidate's actual job performance using their Facebook Profile:

  • The researchers recruited a group of four Facebook-savvy human resources professionals and students to evaluate the Facebook profiles of 56 users.
  • The four perused each of the profiles for about 10 minutes each before grading them according to the so-called Big Five personality traits (openness, conscientiousness, extraversion, agreeableness and neuroticism).
  • Six months later, the researchers compared the evaluations of the 56 users’ work supervisors and found a strong correlation for traits including intellectual curiosity, agreeability and conscientiousness. The evalauations are, of course, subjective, but job seekers shouldn’t necessarily worry that they need to clean up their Facebook profile.
  • Contrary to popular belief, a picture of you partying won’t necessarily hurt your chances of getting hired but a picture of you being drunk in a ditch somewhere might be a negative
  • Not surprisingly, pictures and references to traveling signaled openness to new experiences and adventurousness, while the number of friends you have indicates extroversion.
  • A second study also looked at evaluations drawn from Facebook profiles and academic success.
  • Report, which included a larger sample (244) and found the profiles were an accurate predictor of GPAs.
  • Companies however shouldn’t use Facebook to screen applicants, although, of course, many already do since there hasn’t been enough research yet to show a definitive connection between Facebook profiles and job performance.
  • There are thousands of studies that show personality tests predict performance.

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