September 15, 2011

Latest Search Engine Concepts, Features: Adaptive Search Feature

 

Search Engine Concepts, Features, Adaptive Search

Adaptive search feature / concept 

> Background of Adaptive Search

  • Ambiguity is a tough problem for a search engine.
  • Though search intent is clear but no prior context
  • The phrase entered by one may have very different meaning for someone else. 
  • For example, if you were to type “CSI” odds are you’re interested in the TV show. But, if you live in Twin Falls, you may, instead, be looking for the College of Southern Idaho. 
  • Over half of the queries issued on search engines have ambiguous to some degree.
  • For many searches, there may be “hidden context” which would improveunderstanding of what you’re trying to do. 

> How Adaptive search works (Example of Bing's latest adaptive search release

  • Every time you search on Bing, the information provided helps Bing understand what you’re trying to do. 
  • The more you search, the more Bing can learn – and use that information to adapt the experience so you can spend less time searching and accomplish what you set out to do.
  • As an example, let’s say you’re in the process of planning a vacation – you might decide to search for “Australia”. In this case, you’re most likely to be looking for websites specifically about the country Australia, or information about travel.
  • Now suppose, instead, you’re a movie-buff and are trying to decide on a movie to rent for the evening. With this context, the smart technology powering this feature will infer that you’re probably looking for the movie “Australia”, and begin to adapt the search page to your intent by showings results relevant to the movie Australia higher up on the page than they were previously
  • The differences are generally quite subtle, but the more confidence we have about what your intent is, the more personalized the results will become. 
  • Bing certainly don’t want to make any assumptions that prevent you from seeing a diverse set of results and lock you into a “filter bubble”, so the results that correspond to differing intents (e.g. travel to Australia) will still be available to you on the page.

> A Video to learn more about Adaptive Search

 

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