July 12, 2011

Social Plugins: Publisher Adoption Statistics & Trends

Social Plugins Statistics and trends

BrightEdge, an enterprise SEO platform, examined the 10,000 top ranked sites on the web to see what social elements were present on the home page. The study looked for standard links to Twitter, Facebook, and other social profiles, as well as buttons or plugins provided by the social sites. The data was pulled using the "inaugural version of our SocialShare Site Analysis," as specified by BrightEdge's CEO Jim Yu on the post announcing the findings. A study from BrightEdge examining the prevalence of social plugins on the home pages of major sites shows that

  • Facebook is still the most dominant social button on the web. 
  • Google +1 is growing quickly, having seen a 28 percent increase in adoption over the last month.
  • For both plugins and standard links, Facebook is the leader. 10.8 percent of the top websites posted a Facebook "Like" button on their home page
  • 4.5 percent of the top websites posted a Google +1 on their home page
  • 2.1 percent of the top websites posted a Twitter share buttons on their home page. 
  • Facebook "Like box" was present on 6.1 percent of top sites, 
  • Facebook Connect plugin present on 1.9 percent
  • Facebook recommendations present on 1.2 percent. 
  • Twitter's "instant share" was present on 1.3 percent of top sites adopting the plugin.

Standard links adoption

  • Facebook is seen on the home page of nearly half of the top sites with 47.4 percent linking to a Facebook page. 
  • Twitter fared better here, with 41.8 percent of major sites linking to a Twitter profile. 
  • YouTube was also a popular site to link to, with 16.75 percent of major sites adopting it.

Google +1 Performance

  • Since figures were tallied in June, Google +1 has risen from 3.5 percent adoption to 4.5 percent, a 28 percent increase.
  • In terms of button presence on the home page of the top 10k sites measured, Google +1 has already surpassed the Twitter tweet button plugin in web popularity (but a Twitter social profile is more commonly displayed on every page).

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