June 6, 2011

A survey which throws some light on online presense of babies and toddlers, was conducted by internet security company AVG for mothers in North America (USA and Canada), the EU5 (UK, France, Germany, Italy and Spain), Australia/New Zealand and Japan. The research was conducted by Research Now among 2200 mothers with young (under two) children during the week of 27 September. Some of the key highlights of the survey were as follows:
  • 81 percent of children under the age of two currently have some kind of digital profile or footprint, with images of them posted online. 
  • In the US, 92 percent of children have an online presence by the time they are two compared to 73 percent of children in the EU5.
  • The average digital birth of children happens at around six months with a third (33%) of children’s photos and information posted online within weeks of being born. 
  • In the UK, 37 percent of newborns have an online life from birth, whereas in Australia and New Zealand the figure is 41 percent.
  • Almost a quarter (23%) of children begin their digital lives when parents upload their prenatal sonogram scans to the Internet. This figure is higher in the US, where 34 percent have posted sonograms online, while in Canada the figure is even higher at 37 percent. Fewer parents share sonograms of their children in France (13%), Italy (14%) and Germany (15%). Likewise only 14 percent of parents share these online in Japan.
  • 7% of babies and toddlers have an email address 5% have a social network profile created for them by their parents.
  • More than 70 percent of all mothers surveyed pointed sharing with friends and family was the main reason which made them have online presence of their child, 22% of mothers in the US wanted to add more content to their social network profiles, 18 percent of US mothers were simply following their peers.
  • Mothers were moderately concerned (average 3.5 / 5.00) about the amount of online information available on their children in future years  with Spanish mothers being the most concerned (3.9) and Canadian mothers the least (3.1) concerned.
Some other key statistics are as follows:
Mothers with children aged under two that have uploaded images of their child
  • Overall - 81%
  • USA - 92%
  • Canada - 84%
  • UK - 81%
  • France - 74%
  • Italy - 68%
  • Germany - 71%
  • Spain - 71%
  • (EU5 - 73%)
  • Australia - 84%
  • New Zealand - 91%
  • Japan - 43%


Mothers that uploaded images of their newborn
  • Overall - 33%
  • USA - 33%
  • Canada - 37%
  • UK - 37%
  • France - 26%
  • Italy - 26%
  • Germany - 30%
  • Spain - 24%
  • (EU5 - 28.6%)
  • Australia - 41%
  • New Zealand - 41%
  • Japan - 19%


Mothers that have uploaded antenatal scans online
  • Overall - 23%
  • USA - 34%
  • Canada - 37%
  • UK - 23%
  • France - 13%
  • Italy - 14%
  • Germany - 15%
  • Spain - 24%
  • (EU5 - 20%)
  • Australia - 26%
  • New Zealand - 30%
  • Japan - 14%


Mothers that gave their baby an email address
  • Overall - 7%
  • USA - 6%
  • Canada - 9%
  • UK - 4%
  • France - 7%
  • Italy - 7%
  • Germany - 7%
  • Spain - 12%
  • (EU5 - 7%)
  • Australia - 7%
  • New Zealand - 4%
  • Japan - 7%


Mothers that gave their baby a social network profile
  • Overall - 5%
  • USA - 6%
  • Canada - 8%
  • UK - 4%
  • France - 2%
  • Italy - 5%
  • Germany - 5%
  • Spain - 7%
  • (EU5 - 5%)
  • Australia - 5%
  • New Zealand - 6%
  • Japan - 8%
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