June 3, 2011

Online Grocery Sales Growth Statistics

  • In 2010, U.S. online grocery (consumer packaged goods (CPG)) sales remained $12 billion which is expected to double in four years to $25 billion by 2014. 
  • The 2010 U.S. online grocery (consumer packaged goods (CPG)) sales was about two percent of overall CPG sales. That sales rate

cpg-sales

  • Average transaction size for online grocery (consumer packaged goods (CPG)) is much larger for food and beverages ($80 online / $30 offline) and health and beauty purchase ($30 online / $10 offline).
  • The online experience is driven by a needs-driven experience as a greater variety of options are made available on screen.
  • Big brand ‘physical’ advantages do not translate online. Price transparency, connectivity and open content favor a purely ‘rational’ market.

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