June 5, 2011

Facebook Growth: Users Statistics & Usage Trends

Find Latest Updated Facebook Trends here at the new Onvab Blog
[Updated February 2012]
Interesting Trends & Statistics for Facebook for hiring
According to this infographic by HireRabbit
  • 48% of all job seekers (and 63% of those with a profile) did social media job hunting on Facebook in the past year. 
  • Enjoy this latest infographic here
[Updated October 2, 2011]

User Time Spent on Facebook
Hitwise has published a new study examining how much time people living in different countries spend on Facebook.
  • Singaporeans actually spend the longest on the social network, with an average of 38 minutes and 46 seconds per session
  • People living in Brazil spend less than half that with an average of 18 minutes and 19 seconds per Facebook session for August 2011.
  • Singapore is followed by New Zealand (30 mins 31 sec); Australia (26 mins 27 sec); the UK (25 mins 33 sec); and the US (20 mins 46 sec). 
  • Brazil actually has the highest percentage of Internet visits going to social sites (18.9% of Internet usage) with 43% of all social networking visits in Brazil going to Google-owned Orkut. 
  • In contrast, the UK has the lowest market share of visits going to social networks with 12.2% of visits.
  • Facebook was the most visited Social Networking site in the US in August 2011 receiving 91% of visits among the sites followed by Twitter with 1.92% of visits. Tagged.com ranked 3rd for the first time, passing MySpace.com with 1.04% of US Internet visits.
  • The fastest growing country in terms of visits is India, which saw an an increase in market share of 88% in August 2011 compared to August 2010. 
  • The US also experienced a market share increase from Facebook of 5% year on year.
[ Updated September 21, 2011 ]
Statistics on Facebook Apps' Contribution of Facebook Apps to US Economy and Job Creation
A recent study evaluated jobs created in the app industry (direct employment), jobs created in other sectors of the economy from Facebook’s ecosystem (indirect employment), and the economic value of those jobs, including salary and benefits. According to this new research from University of Maryland:
  • The Facebook App Economy has added at least 182,000 new jobs 
  • The Facebook App economy has contributed more than $12.19 billion in wages and benefits to the U.S. economy this year. 
  • Using more aggressive estimates, the Facebook App Economy created a total of 235,644 jobs, adding a value of $15.71 billion to the U.S. economy in 2011. 
Latest Facebook Users & Usage Statistics:

  • There are more than 750 million active users
  • 50% of our active users log on to Facebook in any given day
  • Average Facebook user has 130 friends
  • Users spend over 700 billion minutes per month on Facebook
  • There are over 900 million objects that people interact with (pages, groups, events and community pages) on Facebook
  • Average Facebook user is connected to 80 community pages, groups and events.
  • Average facebook user creates 90 pieces of content each month
  • More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
  • More than 70 translations available on the site
  • About 70% of Facebook users are outside the United States
  • Over 300,000 users helped translate the site through the translations application
  • Entrepreneurs and developers from more than 190 countries build with Facebook Platform
  • People on Facebook install 20 million applications every day
  • Every month, more than 250 million people engage with Facebook on external websites
  • Since social plugins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day
  • More than 2.5 million websites have integrated with Facebook, including over 80 of comScore's U.S. Top 100 websites and over half of comScore's Global Top 100 websites
Facebook Mobile Users and Usage Statistics: 
  • There are more than 250 million active users currently accessing Facebook through their mobile devices.
  • People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
  • There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products
Interesting statistics and inforgraphics on why Facebook in not another Myspace [its here to stay] [updated April 2011]


  • Facebook has 610,736,920 MEMBER PROFILES. That's one for every ELEVEN people on the planet.
  • Based on page views and users, Facebook is the NO. 2 site in the U.S., behind Google and ahead of YouTube and Yahoo.
  • EVERY 60 SECONDS ON FACEBOOK, USERS send 230,000 messages, update 95,000 statuses, write 80,000 wall posts, tag 65,000 photos, share 50,000 links—and affirm or disparage them all with half a million comments.
  • 65% of surveyed teens admit to being “FRIENDS” with their PARENTS though 16% said it was a precondition for joining the site. More than 38% of teens have ignored a friend request from Mom or Dad.
  • Each month, the average user creates 90 pieces of content and spends 6 hours, 2 minutes ,and 59 seconds on the site.
  • Zynga, Facebook’s biggest app developer, has 19 games that attract 275 MILLION users a month, sabotaging about a kajillion hours of productivity. (Damn you, CityVille!)
  • Analysts estimate that Facebook pulled in $1.86 BILLION in advertising in 2010. That’s expected to grow 118% this year, to $4 billion.
  • Facebook takes a 30% cut of all revenue generated through its virtual currency, Facebook Credits. Virtual goods for sale on the site make up an estimated $835 MILLION market.
  • AMERICANS make up 24% of users, followed by Indonesians (6%), Brits (5%), and Turks (4%).
  • Brands with the MOST fans on Facebook: Coca-Cola (21.6 million),Starbucks (19 million), Oreo (16.2 million), Disney (15.6 million), and Red Bull (14.7 million).
[Source: FastCompany.com]

Top countries in May 2011 on Facebook [updated May 2011]
While the rise of Facebook continues and its userbase reaches close to 700 million users lets try to understand which are the top countries in terms of Facebook userbase growth:
  • Top country in terms of userbase growth for Facebook for last month remained Brazil with more than 1,9 million of new users on Facebook.(Growth > 11 %)
  • Following top growing countries on Facebook in the last month were: Indonesia, Philippines, Mexico and Argentina, India, Colombia, Egypt and Turkey.

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