May 18, 2011

Kingfisher's Mobile Book Cricket Game Going Viral

 

Mobile Book Cricket GameZipdial and Kingfisher have announced a mobile game - King Fisher Book Cricket

What is Book Cricket ?

Book Cricket is a popular game where the players take turns to flip pages of a book and depending on the page number you score runs, or get out.

Playing book cricket with Mobile

  • With ZipDial's version of mobile book cricket, the page flipping is replaced with ZipDialling.
  • The gamer can ZipDial 080 300 500 77 (toll-free) to play the game

King Fisher Book Cricket Game Marketing

Word of mouth remained the major medium for promotion

King Fisher Book Cricket Game goes Viral

  • Within the first 24 hours of launch Kingfisher Book Cricket was played by 2811 unique users, 60% of whom returned next day to play the game again
  • Kingfisher Book Cricket was played a total of 84931 times in about 15 days.

 

0 comments:

Post a Comment





Follow my blog with Bloglovin
Powered by Blogger.