May 18, 2011

Google Adwords Tests a New Look: Domains in Headlines


A new look for Google AdWords ads that features the inclusion of domain names next to the ad headline is being tested. The domain name is being used with the adword a headline, separated by a vertical line. Here's what it looks like:
Google AdWords Domain Names in Headline
How Adwords has been changing / testing new loayouts this year:
  • In January, Google began lowercasing display URLs and testing related PPC ads
  • In February by increasing the length of AdWords headlines, reverting ad backgrounds to yellow
  • In March spaces on display URLs.

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