May 17, 2011

AOL Inc is launching a professional division called AOL Industry on Monday aimed at government, energy and defense executives.
  • The idea is to bring the use of social media, video and design from consumer-oriented sites and apply it to media for business professionals.  

  • AOL Energy will be rolled out first and will be followed by AOL Government and AOL Defense in June. AOL Industry is not charging a subscription for access and will not have a print component.

  • AOL is moving into a crowded space dominated by several types of trade magazines as well as Bloomberg, Thomson Reuters, and News Corp's Dow Jones.
  • Peter Gardett, the former bureau chief of Argus Media, is editor of AOL Energy. Wyatt Kash, who recently served as editor-in-chief of Government Computer News and Defense Systems, is editor of AOL Government. Colin Clark, who covered Congress and intelligence for Space News, is AOL Defense editor.

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