September 12, 2010

Winncom Mobile's 'Ab Style se karo Social Networking'

Campaign objective:

Wynncom Mobiles's online communication campaign ‘Ab Style se karo Social Networking’ is launched to create brand awareness amongst the B class cities and rural markets.

Communication:

Highlighting stylish features, social application benefits and lots more at just one click.

 

Marketing channels

The company is eyeing the Tier II and III categories by focussing on vernacular news and entertainment sites:  Jagran, 123Greetings, Aaj Tak, Web Duniya, Amar Ujala, Andhra Prabha, Bharat Matrimony, Bhaskar, Bollywood Hungama, Dianmani, Divya Bhaskar, Great Andhra, Guruji, Kannada Prabha, Manorama Online, Matribhoomi, Mid Day, Rajasthan Patrika, and Songs Pk.

Campaign Results

The company claims to have received 15,600 clicks out of 11mn impressions with a 14 per cent CTR and ad was exposed to 2.36 million Internet users in the target market.

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