September 21, 2010

Rediff India Advertising Revenue

In its annual report (6K filing) earlier this month, Rediff.com  reported that its advertising revenues from India were Rs. 50.22 crore for the financial year ending March 31st 2010, down 21.4% from Rs. 63.97 crore for the previous fiscal year. In comparison to its advertising revenues, its Fee based revenues (including e-commerce, email, matchmaker, CRBT etc) were down 19.59% to Rs. 20.69 crore. This figure is inclusive of service tax, but it does give us the contribution of non-advertising related businesses to Rediff’s topline.

 

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