September 27, 2010

BBC Hindi Mobile News Site

BBC has announced the launch of its mobile site, featuring audio, text and image content targeting India’s small but apparently growing mobile Internet user base. The site has a text version at http://m.bbchindi.com and for phones that don’t support Hindi text, there’s an image version at http://m.bbchindi.com/image. Alongwith news content, the BBC Hindi site also provides access to its Learning English content, though that is primarily text based. Learn English is a content offering from other service providers as well. The BBC is certainly expanding its distribution in India this year: BBC Hindi recently inked a deal with Jagran Prakashan for print content, and earlier this year, they launched a premium voice blog on Airtel.

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