January 30, 2010

Social media ROI measurement dilemna

MarketingProfs recently published a study by Bazaarvoice and the CMO Club that revealed the true expectation of chief marketing officers. The bottom line: They want measurable results from social media.


However, the study found that the exact implications of social media still evade CMOs.

- 53% are unsure about their return on Twitter

- 50% are unable to assess the value of LinkedIn or industry blogs

Most importantly, about 15% believe there is no ROI associated with Twitter, and just over 10% cannot glean ROI from LinkedIn or Facebook.

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