January 30, 2010

Social media for customer insights

According to the MarketingProfs study, CMOs will have more opportunities to engage with user-generated content in 2010, with many reporting:

- A 400% increase in use of Twitter comments to inform decisions about products and services

- A 59% increase in the use of customer ratings and reviews

- A 24% increase in use of social media for pre-sales Q&A

0 comments:

Post a Comment





Follow my blog with Bloglovin
Powered by Blogger.