January 15, 2010

Online Activities of internet users 2009 - Mature Vs Emerging markets

In
some cases, however, Web users surveyed in emerging countries—China,
India, Malaysia and Singapore—were ahead of their counterparts in
mature markets—the US, Germany, France and Japan. For example:

  • Emerging-market Web users were more than two and one-half
    times as likely to buy a smartphone during the next year (52%) compared
    with mature-market respondents (20%), and were also more likely to have
    bought a smartphone in the past year (67% versus 32%).
  • Internet users in emerging markets were twice as likely to have bought a computer in the past year (40% versus 20%).
  • Emerging-market respondents tended to spend more money on consumer electronics in 2009 than their mature-market counterparts.

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