January 19, 2010

Latest Internet marketing trends / predictions

A recent research US-based research firm Gartner
has predicted some of the following trends in intenet marketing
  • Internet marketing will be regulated by 2015,
    controlling more than $250 billion in internet marketing spending
    worldwide. According to the research firm, use of internet for
    marketing purposes will likely become regulated in North America and
    Europe (and potentially other continents) by 2015, due to overuse and
    abuse by marketers.
  • It is further predicted that by 2012, Facebook will become the
    hub for social network integration and web socialization. Other social
    networks (including Twitter) will continue to develop, seeking further
    adoption and specializations with communication or content areas, but
    Facebook will represent a common denominator for all of them.
  • By 2013, mobile phones will overtake PCs as the most common
    web access device worldwide. According to Gartner's PC installed base
    forecast, the total number of PCs in use will reach 1.78 billion units
    in 2013. By 2013, the combined installed base of smartphones and
    browser-equipped enhanced phones will exceed 1.82 billion units and
    will be greater than the installed base for PCs thereafter.
    According to Gartner, mobile web users are typically prepared
    to make fewer clicks on a website than users accessing sites from a PC.
    Although a growing number of websites and web-based applications offer
    support for small-form-factor mobile devices, many still do not.
    Websites not optimized for the smaller-screen formats will become a
    market barrier for their owners.
  • By 2014, there will be a
    90 per cent mobile penetration rate and 6.5 billion mobile connections.
    Although not every individual with a mobile phone or internet access
    will transact electronically, each will have the ability to do so. By
    2014, over 3 billion of the world's adult population will be able to
    transact electronically via mobile or internet technology.


More: Gartner's Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance

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