January 7, 2010

Industry usage of advergaming

Besides the FMCG sector, food and beverage brands, entertainment and media, retail, travel and tourism, telecom, education and lifestyle are the other segments, are increasingly adopting advergaming.

Insurance companies like ICICI Prudential Life and IDBI Fortis too are using this interactive medium to explain complex products to consumers in a fun-interactive manner. Consumer profiling for insurance products and risk profiling are also done through advergaming.

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