January 13, 2010

Adwords Display URLs Policy update

The display URL (the URL that appears within the ad itself) shows potential visitors to a site where they'll land when they click on an ad. For sites that sit on shared or hosted domains (such as blogspot.com), we're adjusting our display URL policy to make this more clear.

Beginning this week, all ads leading to sites on hosted domains will need to have display URLs that accurately reflect their destinations.

Let's say I wanted to create an ad linking to this blog: http://adwords.blogspot.com. In the past, blogspot.com would have been an acceptable display URL. Because there are so many independent blogs hosted on http://blogspot.com however, we now require the display URL to reflect the specific blog reached upon clicking the ad– in this case: adwords.blogspot.com.

Incorrect:

Destination URL: http://adwords.blogspot.com
Display URL: blogspot.com

Correct:

Destination URL: http://adwords.blogspot.com
Display URL: adwords.blogspot.com


More: Inside AdWords: Policy adjustment for display URLs

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