January 7, 2010

An advergame example

The AXE deodorant brand "talks" to young males, and hence Zapak has made an advergaming campaign - www.axegames.in - for it. "With a fresh lingo and bright colours, the theme of this advergame itself is all about 'getting the girlfriend of my choice'. A young brand has made a 'youthful' advergame, targeted mainly at the younger set of Indian male audience.

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