December 28, 2009

Successful promotion of iPhone App

Why some iPhone apps become must-haves while others languish is still a mystery to many marketers. But AutoWeek, a 51-year-old magazine breaking into the app market for the first time this winter, has learned that promoting one properly plays a pretty important role.

For its first iPhone app, AutoWeek stuck to the basics: it would stream news, photo galleries, and auto show highlights from the magazine's Web site. The challenge was getting the word out to the target audience: auto hobbyists as well as consumers in the market for a new car.

To reach its existing audience, AutoWeek put prominent ads for the new app, which was available free, in its magazine and on its Web site. But to reach car enthusiasts on their cell phones, they enlisted AdMob, the mobile ad network that Google recently agreed to purchase for $750 million.

More: AutoWeek Credits Success of First iPhone App to Mobile Campaign - ClickZ

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