November 21, 2009

Average e-mail open rate across 16 industries

The average Q209 email open rate across 16 industries now stands at 22.2%, and has increased for the fourth quarter in a row, according to Epsilon’s quarterly US email benchmark report for Q209, which measured an 18.2% total increase over Q208.

As was the case in Q208, financial services - general, had the highest open rates among tracked industries, at 35.6%.

Click-through rates averaged of 5.9% for the quarter, down slightly from 6.1% in Q109, but consistent with 5.9% measured in Q208. CPG and financial services - general, had the highest click-through rates of the industries tracked.

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