August 16, 2009

Internet marketing quiz questions answers

Question. When did Google Inc. purchase You-tube ?

Answer: November 2006

Question. When was You-tube officially launched ?

Answer: December 2005

Question. Whose idea was Twitter?

Answer: Jack Dorsey

Question. In which year was Twitter Incorporated founded?

Answer: 2007 (May)

Question. Which major software company bought stake in Facebook in 2007?
- Google
- Microsoft
- Yahoo

Answer: Microsoft

Question. When did Facebook extend its network beyond educational institutions?
- September 2005
- September 2006
- October 2007

Answer: September 2006

Question. Which similar social networking site sued Facebook for allegedly stealing source code?
- MySpace
- Friendster
- ConnectU

Answer: ConnectU

Question. How much did Facebook pay to get its current domain name?
- $20,000
- $200,000
- $2,000,000

Answer: $200,000

Question. Who founded Facebook?
- Mark Zuckerberg
- Mortimer Zuckerman
- Barry Zuckercorn

Answer: Mark Zuckerberg

Question: What is stemming technology and how does Google use it?

- Google will search for your search terms and look for words that are similar to some or all of them.
- Stemming technology is similar to stem cell technology.
- Similar to lemming technology.
- Related to biology science; Google's got a huge greenhouse.

Answer: Google will search for your search terms and look for words that are similar to some or all of them.

Question. How can you find out who links to you on Google?

- Use the link: operator. Example: link:www.websearch.about.com.
- Type in "who links to me?"
- Use the Boolean search term AND.
- Search Google's cache.

Answer: Use the link: operator. Example: link:www.websearch.about.com.

Question. What does the Google's "I'm Feeling Lucky" button do?

- Bypass your results and goes to the first web page returned for your query.
- Enters you into a Las Vegas sweepstakes.
- Gets you a date for Saturday night.
- Takes you to the site of Google's choice, without any input from you whatsoever.

Answer: Bypass your results and goes to the first web page returned for your query.

Question. What does Google's "similar pages" feature mean?
- Google will search the Web for pages that fall into the same general category as your result
- Google will search for similar pages to what you searched for in your last search.
- Similar pages just means that other people are looking for the same thing.
- Similar pages to that of Yahoo.

Answer: Google will search the Web for pages that fall into the same general category as your result.

Question. What is the word limit for a Google search term ?
- 32
- 10
- No limit
- 45

Answer: 32

Question. Why is Google called "Google?"
- Seemed like a good idea to Larry and Sergey.
- Named after Bill Gates' dog, who is also named Google.
- It's a misspelling of the word "googol", which is a huge number.
- Same number of syllables as Yahoo.

Answer: It's a misspelling of the word "googol", which is a huge number

Question. Which search engine was originally called 'BackRub'
-Google
-Yahoo
-Bing
-Ask

Answer:Google

Question. The online value proposition should:
-target market segment(s) that the proposition will appeal to
-supported by appropriate resource levels
-be a clear differentiator from online competitors
-be communicated to site visitors and in all marketing communications
-all of the above

Answer:all of the above

Question. What does the following definition refer to?
‘Achieving marketing objectives through the use of any electronic communications technology’
-E-commerce
-E-business
-Internet marketing
-E-marketing
-None of the above

Answer:E-marketing

Question. Using the Internet for marketing research to find out customers needs and wants is an example of:
-identifying customer requirements
-anticipating customer requirements
-satisfying customer requirements
-none of the above

Answer: identifying customer requirements

Question. Assessing the demand for digital services (the online revenue contribution) is an example of:
-anticipating customer requirements
-satisfying customer requirements
-identifying customer requirements
-none of the above

Answer:anticipating customer requirements

Question. Delivering e-mail based customer support is an example of:
-identifying customer requirements
-anticipating customer requirements
-satisfying customer requirements
-none of the above

Answer: anticipating customer requirements

Question. What is the focus of marketing orientation?
-Customers
-Competitors
-Suppliers
-Employees
-None of the abve

Answer:Customers

Question. E-marketing is best seen as:
-a subset of e-business
-equivalent to e-business
-broader than e-business
-the same as e-commerce
-none of the above

Answer:a subset of e-business

Question. The e–marketing plan has:
-the same objectives as the marketing plan
-the same objectives as the corporate plan
-objectives which support the objectives of other organisational plans
-the same objectives as the e-business plan
-none of the above

Answer:objectives which support the objectives of other organisational plans

Question. The direct online contribution effectiveness refers to:
-the reach of audience volume of a site
-the proportion of sales influenced by the web site
-the proportion of business turnover achieved by e-commerce transactions
-both the first and third answers above
-none of the above

Answer:the proportion of business turnover achieved by e-commerce transactions

Question. Which is not one of the elements of a company’s external micro-environment that need to be assessed during situation analysis for e-marketing?
-Supplier analysis
-Competitor analysis
-Intermediary analysis
-Demand analysis
-None of the above

Answer:Supplier analysis

[Ref: E-Business and E-Commerce Management, Second edition, by Chaffey]

1 comment:

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