May 8, 2009

Mobile marketing activities for 2009

  • Mobile billboard/poster advertising by integrating mobile with outdoor display using bluetooth or simple SMS, mobile proximity marketing campaigns.
  • Mobile phone campaigns, where you can set up calls from celebrities and personalise them to friends and colleagues. Samuel L Jackson was very popular for promoting “Snakes on a Plane” when it came out, and it’s still one of the best of its kind.
  • Innovative SMS texting as part of a promotion or campaign. The Terminator TV series had a great use of texting by running a Terminator killer campaign using location data.
  • WAP sites tied into mobile ad campaigns. Take a look at some of the great mobile sites developed by the big car brands like Mercedes and BMW, and how they use the medium effectively.
  • Mobile photo submissions for competitions and to encourage mobile UGC on WAP sites and websites. This is an area that is going to grow massively, we feel.
  • Mobile content creation, for give aways, as part of broader digital campaigns, particularly the use of videos. Check out the innovative Lynx campaigns with its weapons of mass seduction.
  • Mobile promotions and competitions with simple mobile entry, responses and giveaways. Orange Wednesdays is a long standing mobile campaign that has high awareness.
  • Mobile news and updates for those who want immediate information, particularly fanzine type mobile sites for music artists.
  • QR codes are already highly popular in Asia, particularly in countries like Japan and South Korea, soon to happen here and change the face of couponing.
  • Developing your own mobile apps for the iPhone and other devices. Many companies are developing these now.
  • M-commerce opportunities and mobile payments. It doesn’t just have to be the big guys like ebay in on this business.

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