May 20, 2009

Brand appeal drivers among young adults

A study was conducted by MTV Networks where Internet users ages 12 to 24 in five countries—Germany, India, Japan, the UK and the US—were surveyed.According to respondents ages 18 to 24, the most popular features of a brand were good quality, trustworthiness and workability—three traits not usually associated with the stereotypical image of free-wheeling youth.

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