April 12, 2009

Ford's Social Media campaign

Ford selected the group of nouveaux marketers after reviewing thousands of videos uploaded to YouTube by prospective participants. Those selected will be given a new Fiesta for six months and Ford will take care of gas and auto insurance expenses. In return, participants are asked to upload, post and tweet about their experience with the car that Ford is hoping it can pin its turnaround on.

1 comment:

  1. If you want to read more about this interesting Fiesta Movement campaign there's more background on the blog 'If only we'd thought of that'.

    http://ifonlyblog.wordpress.com/2009/04/08/fiestamovements-innovative-buzz-campaign/

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