March 15, 2009

Interest-based advertising from Google Adsense

Google Adsense's Interest-based advertising allows advertisers to show ads based on a user's previous interactions with them, such as visits to advertiser website and also to reach users based on their interests (e.g. "sports enthusiast").  To develop interest categories, Google will recognize the types of web pages users visit throughout the Google content network.  As an example, if they visit a number of sports pages, Google will add them to the "sports enthusiast" interest category.

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