January 23, 2009

Unilever's Dove Widget campaign

The best widget campaigns support your overarching marketing efforts and are integrated with the broader campaign -- online or off. Unilever launched its new Dove product line for young women by creating and running a micro-series featuring Alicia Keys during "The Hills." At the same time, the company distributed a branded widget, updated weekly with new episodes, that gave fans the ability to view and share that branded content with friends on the social networks where they spend time.

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