December 22, 2008

RCQ Analysis for Advertisement spendings

RCQ (for reach, cost, and quality) analysis can be used to optimize allocation of spendings different among advertisement mediums. This RCQ metric measures the number of people each ad medium reaches and the cost of reaching them by that medium. The RCQ methodology also includes a quality factor based on changes in engagement, attitudes, and behavior which maked this analytical tool a combination of rigorous analytics with systematically applied judgment.


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